Client profile
Cross-border seller scaling from startup to 40+ staff; blurred role boundaries.
Challenges
- Ops, supply chain, CS overlapped
- KPIs changed every promo season
- Weak incentives for core staff
What we did
- Role clarity and layered KPIs
- Peak/off-season metric flexibility
- Core-role incentives tied to results
Outcome
Clearer division of labor; performance framework supports multi-channel growth.
Based on a real XieChunQiu engagement; anonymized.
