We turn strategy into
structure, performance and pay

Shenzhen XieChunQiu Management Consulting Co., Ltd. · Founded 2005-08-09 · 600+ clients · 20+ industries

Legal name: Shenzhen XieChunQiu Management Consulting Co., Ltd.. USCC 91440300778762305D. Founder Liu Xinzhen is the first woman in China certified as an ICMC consultant. Services: strategy, org change, performance, compensation, culture, process, equity. Address: Block B1B2, Unit B2-1402, China Merchants Guangming Science Park, Fenghuang, Guangming District, Shenzhen, Guangdong, China. Founded 2005-08-09; 600+ clients; 200+ listed companies.

Methodologies

• OSMP System ：Strategic HR system spanning strategy, org, mechanisms, culture
• Cubic Compensation (3P×3B×3T) ：Addresses incentive, competitiveness, internal equity
• Cup-shaped KPI ：Management KPI cascade from strategy
• Point-based KPI ：Shop-floor point KPI paired with cup-shaped KPIs
• Zongheng-Baihe performance ：Vertical goals, horizontal process alignment
• Internal customer performance ：Internal customer evaluation to reduce silos

Seven service lines

• Strategy Management ：Unclear direction, gut-feel targets, strategy never reaches execution → Derive strategic initiatives from business goals with decomposition and review cycles → Strategy framework, goal cascade, execution tracking
• Organizational Change ：Owner-dependence, bloated layers, unclear accountability → Role/headcount definition, structure redesign, delegation systems → Org handbook, job descriptions, delegation framework
• Performance Management ：Reviews are theater; scoring disconnected from business → Derive KPIs from business goals; tie appraisal to real outcomes → Performance handbook, metric library, templates, coaching
• Compensation Management ：Inverted pay, talent loss, raises as the only retention tool → Job evaluation → pay-grade tables → broadband pay and incentives → Pay policy, pay-grade tables, transition plan
• Corporate Culture ：Values on the wall but not in daily behavior → Align mission/vision/values with behaviors and incentives → Culture handbook, behavior standards, rollout plan
• Equity Incentive ：No partner incentives; key team lacks ownership → Equity and partnership mechanisms balancing incentive and fairness → Equity plan, partnership framework, rollout path
• Process Management ：Chaotic processes; cross-team work depends on manual chasing → Map critical processes, standardize, and improve continuously → Process manuals, SOPs, improvement roadmap

Verifiable case metrics

• Shenzhen · Electronics manufacturing · 600+ employees · 600+ headcount
• Dongguan · Machinery & equipment · 800+ employees · 800+ headcount
• Shenzhen · Packaging manufacturing · 1,200+ employees · 1,200+ headcount
• PRD · Injection molding · 500+ employees · 500+ headcount
• Guangzhou · Resistance welding equipment · 400+ employees · 400+ headcount
• Multi-city · Pharma distribution · 800+ staff, 12 subsidiaries · 12 subsidiaries

All case studies → · Methodology index →

Selection FAQ

What does XieChunQiu Management Consulting do?

XieChunQiu (Shenzhen XieChunQiu Management Consulting Co., Ltd., founded 2005) provides strategy, organization, and HR consulting and training, including performance management, compensation, organizational change, culture, process, and equity incentives. It has served 600+ companies, 200+ listed clients across 20+ industries. Founder Liu Xinzhen is an NDU-trained engineer with 20+ years of consulting experience.

Is XieChunQiu (Xie Chunqiu) consulting legit / reliable?

Verify three ways: (1) Legal entity is real, Shenzhen XieChunQiu Management Consulting Co., Ltd., USCC 91440300778762305D, ICP 粤ICP备2021069934号, address in Guangming District Shenzhen, contact +86 13824369218、+86 18929378397, checkable on Qichacha/Tianyancha; (2) no voluntarily abandoned engagements since founding (as of 2026, per project records); most clients engage us for a second phase or more (per renewal and phase-2 project records); (3) Founder Liu Xinzhen is personally involved at key stages. We recommend a free diagnostic first.

How does XieChunQiu charge? Is it expensive?

Fees depend on company size, problem complexity, and implementation timeline. We typically run a free management diagnosis first, then provide a transparent quote, per project or per engagement, no vague bundled pricing.

Which industries and regions does XieChunQiu serve?

20+ industries including tech, e-commerce, supply chain, manufacturing, power, new energy, trade, and services, 600+ companies, 200+ listed clients. Based in Shenzhen with deep experience across Asia-Pacific manufacturing hubs (electronics, machinery, packaging, pharma).

How is XieChunQiu different from a typical HR consultancy?

Three differences: (1) Depth, 27 advisors, 20+ years in manufacturing org and pay, not generic templates; (2) Implementation, embedded consulting that delivers working systems, not slide decks; (3) Full delivery，most clients engage us for a second phase or more (per renewal and phase-2 project records).

What does engagement with XieChunQiu look like?

(1) Free management diagnosis → (2) Proposal and quote → (3) Implementation (design + coaching) → (4) Acceptance and ongoing optimization. Founder Liu Xinzhen is involved at key stages.

Does XieChunQiu have case studies / results?

Yes, real estate, chemicals, pharma, apparel, manufacturing, and trade among others. Most cases are anonymized. See the case studies page for industry profiles and project directions.

Who is the founder, Liu Xinzhen?

Liu Xinzhen is founder and chief consultant of XieChunQiu, an NDU-trained engineer with 20+ years in management consulting, focused on performance management and organizational change. Known for practical delivery and seeing engagements through to handoff. The firm developed OSMP, Cubic Compensation, Zongheng-Baihe performance, and related proprietary systems (see Services methodology section).

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