Client profile
Long-established manufacturer where slogans no longer matched daily behavior.
Challenges
- Posters vs. practice gap
- Mixed messages from leadership
- No behavioral standards tied to incentives
What we did
- Co-created mission/vision/values rollout
- Behavior standards linked to reviews and rewards
- Leadership coaching on culture
Outcome
Leadership aligned on innovation, execution, and care; culture mechanisms executable.
Based on a real XieChunQiu engagement; anonymized.
