Industry selection
RMB 1.2B group — sales quotes org + performance + pay bundle RMB 1.8M. Owner asks: expand or cost-control this year? Sales pivots to framework slides. Silence — seen too often.
Four pre-sign questions — not PPT compare — can OSMP run in your plant: Strategy (O) → Organization (S) → Mechanism (M) → People (P).
Q1: Diagnose first or quote first?
Solid teams spend half a day on problem tree: unclear strategy, weak org capacity, broken mechanism, key-post gap — which is primary. Diagnosis has output, not sales talk. Diagnose-then-quote beats package selling.
Example: RMB 1.2B bundle quote — good team asks expand vs cost-control, cadre capacity — may scope org + performance first, pay phase two.
Q2: One module or OSMP through-line?
KPI without authority — review theater. Strategy alone, org cannot carry — also fails. Communications client — strategy through org, performance, pay, equity, culture — 6× revenue in 3 years, IPO planning started. Ask: how modules chain to productivity per head.
Strategy landing, not strategy consulting — mechanism without org roots is sand-building.
Q3: Who leads — on-site arrangement?
Sign with expert, start with junior — manufacturing owners burned too often. Contract: founder or senior ICMC at milestones; key nodes advisor present, daily client team executes — not email edits as “on-site.” First 90 days: days per month, which meetings.
Q4: Flat at three months?
Vague blame answers — cautious. Professional: trial data review, metric adjust, extra coaching, stage pause. Staged acceptance in clauses, not brochure only.
Supplement cases
| Client | Signal |
|---|---|
| Instruments (Shenzhen) | KA org — sales doubled, productivity per seller doubled |
| Mixed portfolio | +15% productivity |
| Optoelectronics | 2× revenue 3 years |
| Parking management | Org/role/performance/pay — listed (002609) |
| Communications | OSMP through-line benchmark |
Score each question 0–2 — vague / partial / numbers+on-site+clause. Below 6/8, delay signing.
Related: manufacturing 3Q3V · performance consulting checklist · OSMP framework
Liu Xinzhen · NDU MSc · ICMC-certified consultant | XieChunQiu · Shenzhen
20+ years · 600+ clients · 200+ listed companies · 80%+ repeat or referral