Founder perspective
Clients ask straight out: Do you do strategy?
My answer: We do strategy landing, not strategy consulting. Clients usually know market and product better than advisors. Our job: org runs in the same direction as strategy.
Do not negate strategy — make org catch up
Understand client strategy first — then org, performance, pay. Many plants: strategy fine, HR builds scorecard first, review asks how this links to cost-control strategy — cannot answer, whole table scrapped.
Align strategy before mechanism. T0 two weeks: profit, productivity, strategic projects owned. Table is mechanism output, not starting point.
Many consultancies build on sand
Jump to mechanism, import Western templates without business/org roots — desert building. XieChunQiu roots in market–product–supply chain triangle, builds talent–mechanism–culture triangle.
Communication-sector type projects — strategy through performance and pay, revenue 6× in three years. Not one more strategy workshop — chain from goal tree to point KPI to trial and bonus linkage.
Penetration until it runs
Trial, advisor rollout, coaching handoff. Accept item by item — not PPT delivery. Landing is hard because org is hard; we take the hard segment — turn direction into monthly business numbers.
See OSMP framework · why on-site delivery · org harder than strategy
Liu Xinzhen · NDU MSc · ICMC-certified consultant ｜ XieChunQiu · Shenzhen
20+ years · 600+ clients · 200+ listed companies · 80%+ repeat or referral
FAQ
Strategy landing vs strategy consulting?
Consulting delivers reports and direction; landing aligns org, performance, pay until it runs.
Why not reject client strategy?
Clients know their market — we understand strategy first, then move org.
Building on sand?
Mechanism without business/org roots — guaranteed rework.
T0 business alignment?
Profit, productivity, strategic projects owned — then KPI.
Case signal?
Strategy through performance and pay — revenue 6× in three years.
XieChunQiu positioning?
Organizational power + strategic HR — embedded on-site landing.
Penetration model?
2-month trial + 1-month rollout + 1-month coaching — staged acceptance.
OSMP link?
Strategy → org → mechanism → people — four segments connected.
